Did You Get
A Raise This Year?
(Prospecting Letter – Series 1)

Hello [NAME],

Did you get a raise this year? Well, would you like one? You know, you don’t have to wait until your boss decides you’re worth more money. One of the best, and most overlooked ways to earn more money is to develop a secondary stream of income. You could either take on a second shift, moonlight at another business or…

Let the Internet make money for you.

You heard right. With the power of the Internet you don’t have to work longer hours to increase your wages. You can start a web-based business with a few simple tools. Whether you already have a business or don’t have a clue where to start, you can make a good income as an Internet entrepreneur. You don’t need any special skills, education or above average intelligence—but you do need persistence and determination. If you have these two qualities, I guarantee you can earn more money this year online.

You don’t have to invest in expensive advertising or a fancy location. Work right in your house and watch your business grow. It’s not rocket science—it’s just plain common sense—and it works! Just select the Web site below and take the first step to getting that raise you deserve!

[WEB ADDRESS]

Sincerely,

 

[NAME]

P.S. Why are there so many people who never miss an opportunity to miss an opportunity? We’ve all missed good opportunities in the past—don’t let this be one of them!

Texas Woman
Strikes Oil In Toilet
(Attention Grabbing Prospecting Letter)

Hi [NAME],

Sometimes the most unlikely stories are true.

On Thursday, February 5, 2004, CNN reported that Liela LeTourneau, an East Texas nurse, returned home from work to find a dark, smelly substance gushing out of her toilet. No, not THAT dark smelly substance, but oil!

Crazy story, yes, but not without an application to everyone’s life. Let me explain.

For years, I struggled along in a dead-end job. I was surviving, but not much else. Still, I didn’t want to leave because at least I had security. Until, one day, that security turned out to be illusory. The dead-end job became no job.

My financial situation was well and truly in the toilet. But my new state of affairs turned out to be a blessing in disguise. My search for a new source of income led me to an amazing business opportunity that changed my life and put me on the road to riches.

If you’re looking to achieve true financial independence and want to do it on your own terms, without having to spend decades drudging for corporate overlords in the faint hope you’ll one day be properly appreciated, here’s your chance! Just take a look at [WEB ADDRESS] and see for yourself.

Give me a call today, and let me help you take your life out of the toilet and into the fast lane.

Sincerely,

 

[NAME]

P.S. You don’t have to strike oil to get to Beverly Hills, just take advantage of the opportunities life presents you and know when to run with them!

Don’t Let A
Slow Start Get You Down
(Motivating Your Team Letter)

Hi [NAME],

If your new business is off to a slow start, don’t be discouraged! Nearly every business takes a while to build up steam, and many of the slowest starting individuals wind up being the most successful over the long haul.

Many self-made millionaires will tell you they nearly went bankrupt before they turned the corner, and a lot of now-giant corporations were one deal away from going under in their early days. Virtually every book you might read on entrepreneurs details multiple examples of successful individuals barely scraping by and seemingly heading toward failure when they were first starting out.

Then there are the people you won’t read about very often, people whose ventures also looked certain to fail. You won’t read about them because, unlike the success stories who kept going despite the obstacles, these individuals gave up. They went back to working for other people or living off the dole, and faded into permanent obscurity.

At least in the short run, this often seems like the easiest path. But, really, how easy is it to start all over from scratch with a new business you hope (but don’t know) will do better, or find a well-paying job in this economy? Not very.

As for the success stories, they kept going. They kept pushing forward, refusing to quit, until finally their efforts paid off. Word of mouth brought new business, the economy changed, they saw the opening they were looking for or got the break they needed. And voila! Suddenly, instead of struggling to pull themselves up a cliff with exhausted and trembling fingers, they had crested the summit and were rolling downhill with unstoppable momentum on their way to financial security, and ultimately to wealth and luxury.

[NAME], I know you have the courage, resourcefulness and desire to keep pushing forward, and I have every confidence in you. It’s hard at first, but with each small, short-term goal you achieve, you build momentum for the next milestone. Soon, you too will be rolling.

Sincerely,

 

[NAME]

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