WARM MARKET PROSPECTING LETTERS

Of all the potential target markets for your business opportunity, the prospects who require the most delicate handling are those who fall into the category known as your "warm market." Warm prospects are family members, friends, and acquaintances. On the one hand, they are disposed to listen when you talk. On the other, you have to be extremely careful with your sales pitch because most people don't respond favorably to a hard sell from their friends. Yet, if you don't sing the virtues of your product, why would they bother?

These letters strike that balance for you, giving your warm market enough information to intrigue without making them feel put upon or deluging them with so much information they might start crossing the street to avoid you.

1. How Are You Holding Up
2. How's It Going
3. I Have Something To Share With You
4. Life Is Looking Better
5. My Great New Job
6. News For All My Family And Friends
7. Want In On My Conference Call

PROSPECTING LETTERS SERIES 1

Some prospects seek to control their own financial destiny, while others are searching for the fast track to success. Still others simply want a bit of extra money. No matter what your potential team member's reason for wanting to improve their situation, this series of letters not only illustrates the advantages of entrepreneurship but will show them how your business opportunity is their gateway to a better, more fulfilling life.

1. Afraid Of Success
2. Can You Really Trust Your Employer
3. Could You Use Some Extra Money
4. Design Your New Office
5. Did You Get A Raise This Year
6. Do You Really Love Your Job
7. Fire Your Boss - Hire Yourself
8. Home Office Or Downtown Cubicle: You Choose
9. How Much Money Can You Earn
10. It's A Win-Win Situation
11. It's The Money
12. Live For Today, But Plan For Tomorrow
13. More Is Better With Your Internet Business
14. Multiply Your Cash Flow
15. No Previous Experience Needed
16. Quit Now, You'll Never Make It
17. Reasons You Shouldn't Try To Earn Money Online
18. Stop Wishing & Start Building Your Business
19. The ABC's Of Success
20. The Facts About Your Online Business
21. The Greatest Single Source Of Wealth
22. The World Wide Web Of Possibilities
23. What Is Your Time Worth To You
24. Who Says You Have To Play Fair
25. Why Wait For Tomorrow
26. With Money In Your Pocket
27. Work In Your House & Have More Time
28. Yes, You Can Start A Business
29. You Reap What You Sow

PROSPECTING LETTERS SERIES 2

Whether your future team members are tired of their present job, looking for work, want more control over their schedule, or need to earn more than they are at present, these letters encourage them to set out on the road for a better future. They learn why they shouldn't let fear or doubt hold them back from reaching for their dreams, and are shown that your business opportunity is the break they've been looking for.

1. Your Breakthrough To Better Days
2. Choosing The Best Business Opportunity For You
3. Are You Making the Money You Want
4. Your Future Starts Now
5. Here's All You Need To Succeed
6. The Real Deal
7. What's the Cost
8. Where The Value Is
9. Are You Sick Of Being Exploited
10. Maybe I Caught You At The Wrong Time

ATTENTION GRABBING PROSPECTING LETTERS

One of the toughest parts of Internet marketing is convincing your prospect to open your e-mails. Almost as tough is getting them to read past the opening sentence. That's why we've crafted these e-mails around compelling true stories and concepts that will motivate the recipients to start reading simply to find out what the subject line is talking about, and then keep reading to find out how the opening hook develops. By the time the prospect gets to the pitch for your product, they're going to be amused, interested, and inclined to look favorably upon you and your business opportunity. The story concept ties in with what your opportunity can do for them, providing added motivation to take action and check out your product.

1. Better Living Through Cartoons
2. Breaking The Barriers
3. Don't Miss Your E.T. Moment
4. From Blue Collar To Billionaire
5. From The Garbage Heap To Blockbuster Success
6. He Came From The Basement
7. How To Clean Up Despite Being Broke
8. If Louise Nielsen Can Do It - So Can You
9. Looking For Gold In All The Wrong Places
10. Susan Boyle And You
11. Texas Woman Strikes Oil In Toilet
12. The Grand Turn
13. The Legend Of The Lost Dutchman Mine
14. They Told Her She Didn't Have It

FOLLOW UP LETTERS SERIES 1

It often happens that a prospect displays an initial interest in your product and even leaves contact information, but then gets distracted and loses enthusiasm. Does that mean you should give up on them? No way! The most successful entrepreneurs throughout history have been those who mastered the art of persuading hesitant or uncertain customers and clients. We carefully tailored this series of follow up letters to win over the doubters and convince them that you have the business opportunity they can't let slip away.

1. Thank You For Your Interest
   
2. Trust Is The Key
3. Motivation + Action = Success 
4. No Need To Worry
   
5. Time Is Of The Essence

FOLLOW UP LETTERS SERIES 2

Sometimes, the most cautious prospects are also the most capable. That's why you want to keep trying when someone who at first seems to respond positively to your business opportunity fails to join your team. A few may have convinced themselves that they're better off sticking with their current situation; others may see your opportunity as a scary risk, and the majority simply falls prey to inertia. But don't let these potential prospects fade away—they could wind up being the most productive members of your team. These letters are specifically designed to reach the prospects with the most potential, the go-getters, the dreamers who will put their plans into action, and persuade them that your opportunity is their ticket to a better tomorrow.

1. Get Started On Your Road To Success
2. Start Creating Your Future Today
3. The Secret Of My Success
4. Be Like Bill
5. Don't Miss Out - Get In On The Ground Floor Today!
6. Multiply Your Money
7. Why Haven't I Heard From You?
8. The Business Of Freedom
9. The Key To Reaching Your Goals
10. This Is Your Last Chance

WELCOME YOUR NEW TEAM LETTERS

The hardest part is over—you've convinced the prospect to join your team. But that doesn't mean your work is complete. Unless your prospects produce, your revenue stream will be vanishingly small. What's the best way to ensure that your recruits rack up the sales? Make them feel welcome and encouraged right from the start. They're just as eager to make money as you are, and now is the time to take advantage of their initial enthusiasm and stoke the fires of their zeal. Your MLM future depends on the success of your new team members, and here's your chance to help them get off to the best possible start.

1. Welcome To The Team
2. Getting The Most Out Of Your New Business
3. You Are Your Own Leader
4. Success Through Social Networking
5. Prospects That Pay Off

MOTIVATING YOUR TEAM LETTERS

Not all team members will be as gung ho from the outset as you might like. They are seeking a better future but doubt themselves and their abilities. Others may have started off with fire in their eyes but let a slow start discourage them. But the slow starters can still be productive members of your team. As a matter of fact, sometimes the slowest starters become the fastest movers once they get going. These letters weave a spell that targets the doubtful and discouraged with inspiring stories and messages, reminding them that some of the most successful people in all walks of life overcame initial difficulties and early stumbles to become shining stars in their chosen fields.

1. Be One Of The Elite
2. Don't Let A Slow Start Get You Down
3. Know Your Limitations ... Then Remove Them
4. Mistakes On The Road To Success
   
5. Sources Of Inspiration
6. Success In Whose Eyes
7. The Power Of Persistence
8. There's Always Room For Improvement
9. Think Like A Winner - Be A Winner
10. What Every Business Needs

SENTIMENT LETTERS

There are life events that everyone experiences at one time or another. When one or more of those events happens, we often want to share a note to offer congratulations, encouragement or a simple word of support. But expressing the right sentiments can be a difficult thing to do for many people.

This series of letters is carefully designed to deliver the perfect sentimental expression. The words are personal and warm, yet appropriate for formal and informal business relationships.

With the Sentiment Series, every prospect or team member is bound to appreciate your thoughtfulness.

1. Birthday
2. Encouragement
3. Engagement
4. Get Well
   
5. Sympathy

HOLIDAY LETTERS

There’s no substitute for friendly and thoughtful correspondence, and the holidays offer an excellent opportunity to communicate with people! These specially crafted holiday letters will allow you to extend a courtesy to your prospects or team members while establishing or maintaining communication with them! It’s a fun and festive way to make the most out of the holiday seasons.

1. New Years 1
2. New Years 2
3. Valentine's Day 1
4. Valentine's Day 2
5. St. Patrick's Day 1
6. St. Patrick's Day 2
7. Easter 1
8. Easter 2
9. Mother's Day 1
10. Mother's Day 2
11. Father's Day 1
12. Father's Day 2
13. Labor Day 1
14. Labor Day 2
15. Independence Day 1
16. Independence Day 2
17. Thanksgiving Day 1
18. Thanksgiving Day 2
19. Christmas 1
20. Christmas 2